This story is from May 30, 2012

Ekta Kapoor is now the sex’pert’

She has managed 21.6 cr for her sex comedy 'Kyaa Super Kool Hai Hum'
Ekta Kapoor is now the sex’pert’
She has managed 21.6 cr for her sex comedy Kyaa Super Kool Hai Hum
We were the first tell you that Ekta Kapoor was trying to pitch her brother Tusshar Kapoor and Riteish Deshmukh’s film Kyaa Super Kool HaiHum for a higher price than Vidya Balan’s The Dirty Picture.
A trade consultant says, “What is common between the two films is the raunch element.” The all-India distribution rights of this comedy has been sold for a super kool 21.6 cr to a Nagpur based distributor, who is believed to have earlier acquired Rowdy Rathoreand Bol Bachchan.
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The sale value of KSKHH being substantially higher than that of DP proves that sex continues to sell at the box office.
Tanuj Garg the CEO of her company refused to comment on the price. Instead he said, “Yes we got a fabulous price. The sequel is even more crazy and uninhibited than the original!”. Guess the word that brought in the money is uninhibited.
author
About the Author
Meena Iyer

Meena Iyer is Editor, Bombay Times and a film critic for the Times of\nIndia. She's a veteran movie journalist - friend of the actors, confidante\nof the actresses, a champion of scoops on what's hot and what's not in\nBollywood. At home, she enjoys her cuppa Madras 'kapee' more than the\nEspresso in shopping malls or 'cutting chai' on film sets.

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